Thursday, 27 March 2008

Why is the US economy crashing?

Janszen Interview with Australian Economist Dr. Steven Keen: Part I
  • What is debt deflation?
  • Why it is occurring now?
  • What impact on the financial system, economy, households and businesses?
Dr. Keen is an economist for the University of West Sydney. He specializes in long term macro-economic trends with a specialization in debt deflation, a rare economic and monetary process now taking place in the US, UK, Australia and other countries.

Before we get into the interview, we start with the latest post from Dr. Keen's debtdeflation.com blog.
Why Now?

There has been no shortage of commentators and players willing to vouch that this is the worst financial crisis they have ever seen. Equally, there has been no shortage of bailout moves by the Federal Reserve–remedies that put “the Greenspan Put” to shame in their magnitude.

And yet the market meltdown continues, and the casualties continue to mount, with Bear Stearns the latest–and surely not the last.

In all this, no one yet seems to have posed the question of “why now?”. Why is the crisis clearly more severe this time than ever before, and why are remedies that worked relatively quickly in the past (remember the fast turnaround of the market after October 1987, and the rapid recovery from the rescue of Long Term Capital Management?) failing today?

The answer is, simply, that the world has never in its history carried the level of debt that it is carrying today. The remedies that worked when America’s private debt to GDP ratio was a mere 150 percent (see Figure 1) are inadequate when that ratio is 275 percent.

Figure 1: Debt to GDP Ratios over the Long Term

Those remedies worked in the past, not because they “solved the problem”, but because they encouraged the renewal of the debt accumulation process. Each Federal Reserve rescue was followed by a renewed growth of debt relative to income–without which, the economy would have gone into a slump, rather than a boom.

The traditional cure to a financial crisis–to restart the debt accumulation engine–can’t work this time, because in America today, there’s no-one left to lend to (there is no sub-subprime borrower), and no lender willing to risk its capital in yet more debt.

So the dominoes will continue to fall. Manoeuvres like extending the range of securities that are eligible for the Federal Reserve’s repo window will provide temporary liquidity. But while that liquidity exists, the financiers then have to find someone else willing to give them the medium term credit needed to honour the other side of the repo agreement–to buy the securities back from the Fed when the repo agreement expires.

That could be when the next dose of the proverbial manure hits the proverbial fan. The repo agreements that the Fed will arrange will doubtless involve discounts to face value of the bonds being accepted as securities. The firms that take out that temporary liquidity then have to buy those bonds back–and without reserves to draw upon, that will involve further debt.

What odds that it won’t be possible to find that debt, unless the bonds can be repossessed at a higher still discount? What will the Fed do then? Bankrupt the primary dealers who can’t honour the second leg of their repo agreements? Validate the folly of sub-primes by permanently buying the toxic securities they have accepted as collateral–and at what discount? And, with what money, since the reserves of the Federal Reserve are dwarfed by the scale of outstanding private debt?

So the real fun on the markets will begin in three months time, when the credit extended by the expansion of the liquidity window yesterday by the Federal Reserve has to be repaid.

Janszen [J]: Thank you for granting us this interview. My first question is to get our reader’s level-set here because we’ve talked about this concept of debt deflation for a while but many readers may be new to it. First of all, you’ll agree the process that particularly the US but some other Anglo-Saxon economies are undergoing right now is a debt deflation. Would you agree?

Keen [K]: It’s certainly a debt deflation in the U.S., Australia, and the UK. Whether it is occurring elsewhere in Europe is a question mark. France an unusual example of a country that is not suffering an enormous burden of debt compared to GDP and inflation at the moment from historical standards, and compared to where we were in the 1970s where we suffered from stagflation, inflation there is quite low. So my sense is that danger is we already have one of the two debt deflation recipes there. It is possible that we can expect something as horrific as the 1930s to recur.

J: What is you definition of debt deflation?

K: Okay. A debt deflation is where you have an unsustainable level of debt in an economy, so a level that has already caused a crisis and therefore the types of affects we’re seeing with a credit crunch start to occur. And those are regarded as threefold. First of all people didn’t try to reduce their debt. Secondly, banks that were allowing a large rate of creation of new money are no longer willing to allow the creation to occur, certainly not at the same rate. And thirdly the banks are tempted to turn reduce available funds for lending in particular drops drastically. So rather than going to an airport and having to fight your way past half a dozen booths that are trying to give you a new credit card, suddenly credit cards scarce and you’ll find your credit card limits being reduced rather than expanded.

So those combinations come together and you’re going to have a downturn driven by those factors of reduced credit and tightened credit plus the excessive debt level and the basic elimination of investment due to people trying to pay their debt down rather than trying to invest. That gives you a downturn, and then on top of that you have falling prices and they can come about for a range of reasons. If there is distress selling taking place people who are in debt are trying to move their product more rapidly to improve their cash flow and reduce their debts. You can bet they can actually cause a cascade over from falling asset prices into falling consumer prices with the impact of that, and very visibly this is what happened in America in the 1930s, this actually increases the ratio of debt to GDP because two factors of price declines and debt repayment occur simultaneously.

First the rate of GDP growth stops and becomes negative so GDP is actually falling and then it starts falling doubly fast because its falling in nominal terms. Therefore the debt, even though you pay down the debt in monetary terms, the actual ratio of debt to GDP rises. So with America’s debt situation at the beginnings of the Great Depression in the 1930s the ratio of debt to GDP was as shown in the chart above but that ratio rose 65% courtesy of deflation in the first two years of the Depression.

J: The US experienced in the 1930s and to a certain extent the Japanese in the 1990s a spillover effect of asset price deflation into the real economy resulting in a decline in the general price level. In the 1930s most governments were operating under a gold standard which made inflation difficult, and the Japanese experienced deflation (although it was never a runaway deflation, never more than 2% in a year) attempted to internalize their problems unlike the US which has been externalizing its economic distress by depreciating its currency.

K: Yes. That’s true.

J: So our understanding of what occurred before during commodity price deflations is that a lot of the decisions that were made that created that result were political and not mechanical or monetary. In other words, the US put a lot of emphasis on protecting the value of the dollar at a time when the policy in retrospect should have been to allow the dollar to depreciate in a way that would have benefited the US but maybe not so much foreign investors in the US. The politics was: let the deflation occur, let the dollar appreciate and let the economy and the market clear itself.

K: I think there was an internal endogenous dynamic to this as well. It isn’t just bad political decisions during a debt deflation that leads to commodity price deflation and that’s one reason why I’m trying to go back and create a model to simulate it to see whether its something that is entirely driven by its own dynamic or whether you need some external policy mistake to make it happen. The results I see and my interpretation of Fisher’s theories and Minsky’s theories say the dynamic is endogenous. It is something which will occur in a debt deflation even if the policy makers do what looks like the right thing under the circumstances, even if they avoid trying to realign consumer prices with asset prices.

J: One of our observations from reading the history is that in 1933 when FDR called in gold and re-priced it the US had an instantaneous 40% inflation and this was done simultaneously with a bank holiday where all the banks were closed and all but 20% were reopened. Thus confidence was somewhat restored in the banking system and the inflation stimulated demand. Everyone believed that the banks that were open were actually solvent and that largely ended the credit crisis. The economy actually grew quite strongly from that period, from 1933 to 1937. It reminds us very much of the post stock market bubble period from 2001 to 2007, actually. We had a more modern approach to reflation in 2001 than in 1933 but it had a similar result, creating a temporary inflationary boom. Debt was expanded, too. A lot of people forget that the stock market in 1937 had almost risen to the same level as 1929, in nominal terms, but in real terms only increased by about half and again this was very similar to what we’ve seen over the last seven years where the DJIA is close to its nominal peak but in real terms is down about 15% - 20% or so. So it appears to us the parallels are interesting. The question is, can they be used again to manage debt deflation?

K: This is partly where I think the Minsky analysis goes wrong. The presumption is the Fed has an intimate role in controlling the money supply and from the point of view of the research that I do that comes from the post-Keynesian perspective – and its also known as the Circuit school coming out of Europe, mainly out of Italy – the argument is the money supply is predominantly endogenous, in other words predominantly under the control of the relationship between the financial sector and household and business sectors. The government’s contribution is like a second way ‘in’ of creating additional money. So it certainly does have the capacity to create money both in fiat terms and then credit creation on top of that. But it is comparatively minor compared to the impact of the endogenous capacity of the financial system can generate credit. So when you have a downturn like we had in the 1930s – and in Japan recently too – you can have actions taken by government abjectly to increase the money supply by directly manipulating the components that it controls and then waiting for the flow-through effects for the rest of the system to amplify that. Policies designed to restore money can if necessary include depreciation of the currency.

And I say abjectly because the scale of what the government does is like trying the raise the level of the river by putting a hose into it. The amount you’re contributing to raise the water level is tiny compared to the impact of the volume of water draining out. With all that endogenous capacity it’s very hard for the government sector to do anything to counter the impact of what that financial and industrial component is doing.

J: So you’re point is it’s a scale issue. I guess our interpretation of Keynes’ contribution to all this is to say that when the endogenous credit system breaks down the government can temporarily step in, stimulate demand and get the endogenous credit system restarted. The government doesn’t substitute for the endogenous credit system but steps in to prevent it from completely spiraling down to the level of dysfunction that we saw in the 1930s. That’s why the Fed is making loans to non-bank institutions that are part of the endogenous credit system.


K: Yes but I think Keynes underestimated how big a problem that was, and I think also other aspects of reflation besides manipulating the money supply. Ben Bernanke famously said that, “If we do actually find ourselves in a deflation we can take comfort in the fact that the logic of the printing press will restore inflation.” Returning to the hose in the river analogy the most recent instance to refute that is what happened in Japan in 2001 or 2002, the Japanese monetary authorities increased base money by over 25% in one year. Now you’d expect that to restart the endogenous credit system and create some inflation and have solved the problem. In fact a year after that 25% growth in broad money the rate of inflation in Japan was negative once more. The rate of deflation actually rose from minus 0.5% to minus 1% in wholesale price terms, so this isn’t something that can be addressed merely by growing the money supply. That’s what scares me because that’s the policy that monetary authorities have committed themselves to.

J: Here’s our observation from reading a lot of Bernanke’s writing going back to 1983, snd if you may remember that here in the United States when he was brought on board he was sold to the public as a keen student of the Great Depression. That tells you a lot about what they were expecting when they hired him. And what he wrote in a lot of his papers was that the big mistake that the US made in the Depression and that the Japanese also made in the early 90s was not shifting from interest rate to inflation targeting and maintaining inflation to prevent real interest rates to turn negative. Priority #1 in a debt defation is to even if they hit the zero bound they must keep inflation above zero because once they hit the zero-bound that there was nothing much more that they can do to stimulate demand. The moral they took away from past was target inflation and in so doing prevent asset price deflation from evolving into a deflationary economic crisis. So far they seem to be sticking to the program.

K:
In fact though if you just saw the most recent figures for the CPI in America the rate of increase in February was zero. Now from the point of view of the very conventional economists who dominate Australian policy that would be just fine here because managing inflation is all they obsess about. At least Bernanke realizes debt deflation is a risk over there but I also agree there are plenty of inflationary forces taking place in the US and that the zero CPI number may be a misleading one month figure. That’s my other great fear, that the circumstances on the planet, generally speaking in favor of inflation, are being created by global warming and peak oil and are causing a rise in the cost base worldwide. But it’s feasible that a sudden collapse in the utilization of capacity due to the debt deflation can lead to a whole chain reaction effect of people having to liquidate to meet debt payments leading to a potentially deflationary effect at a much lower cost level. The combination of cost push inflation and debt deflation could lead to a demand crash and deflation spiral and once that happens I don’t believe there’s any effective monetary means of fighting it.

J: Friends who run public and private tell me they have experience cost push inflation for a number of years because of the depreciated dollar and high input costs for many traded good,s especially energy, and anything else they have to bring in or that competes with materials they bring into the country. This is now started to feed into the prices they have to charge for their finished products. Price in creases at restaurants are the most obvious symptom. The net effect this is quite extraordinary because we also have very low savings rate here and people have a lot of debt. So as we go into recession and unemployment begins to rise we have this perverse situation here where wage-earners don’t have any pricing power in the market so they can’t demand higher wages. On the other hand many businesses they encounter, whether a restaurant or any business that is producing a product that is not coming from a country that manages its currency the way China can, prices are going up. So what’s occurring the worst of both worlds: businesses in order to stay in business to maintain profits have to raise prices (or use cheaper ingredients or smaller portions) as their input prices go up. Wage earners can’t pay more so they either buy items less frequently or will consume cheaper versions of the same kind of product. That’s the process we are in right now.

K: You’ve made a good point because here in Australia, in our case we haven’t been suffering a depreciating currency whereas America does have this massive impact of a depreciating currency and it is only going to get lower, too, and that will continue to cause inflation and rising cost levels which is a complication that I do not have to factor into my thinking about my own country. But to me the dilemma goes one step further and that is that your wage earners are not in a position to push up their wages but in fact that really means that the cash flow that businesses are getting is being constrained on two sides. This is different from the situation like you did in the 1930s when there was very little need to worry about America importing inflation from a depreciating currency because it was so much a more self-sufficient economy in the 1930s than it is now. That prospect could lead to rising wages and the whole thing could cause inflation that would erode the outstanding value of the debts.

J: Bingo. Currency depreciation driven cost-push inflation is good in a debt deflation and asset price deflation, right? Isn’t that the question, how to create inflation when the endogenous credit system is on the fritz? The cycle of currency depreciation and traded-goods price inflation is a natural brake on the deflationary impact of falling assets prices. Eventually, as you say, it will lead to wage inflation. That will be the next problem to solve, politically.

K: The process is in effect conscripting the cash flow that companies have available to pay their debts and at the same time of households who are facing high rising costs are having a restricted ability to repay their own debts so they’re both much more likely to go bankrupt. So you’re getting like a super-inflation coming out of that or a super-stagflation. It’s actually in a sense a completely new phenomenon.

J: Yes, we are very inventive here. I want to explore that point more. The only experience we’ve had with stagflation was in the 1970s and I think the way everyone remembers as a long period of recession and inflation throughout the 1970s. In fact we had two recessions and inflation was very volatile throughout the period. We’d have one month when inflation would be 9% and then the next month it would be 0%. Inflation was all over the place. This is when commodity prices, and particularly precious metals, were going way up because it was very difficult for the market to design wage and other fixed price contracts that required a steady expectation of inflation. This is a point I’ve made to readers over the years, that societies can function with seemingly absurd levels of inflation for many years as long as the inflation rate is fairly constant. What does the yield on a 10 year US Treasury bond mean when inflation is 0% on month and 6% the next? That’s what we are seeing again today. But in order to get money out of hard assets and back into the financial sector, out of the commodity sector, the US Central Bank in the early 1980s had to raise interest rates all the way to 20% until the spread between CPI inflation and the yield on the thirty-year bond was 9%.

K: Huge. That is what it takes once inflation expectations become imbedded.

J: That’s what was necessary in order to convince capital to move out of commodities back into financial assets. The way most people remember the period was a lot of unemployment and prices declining as the transmission of wage inflation into prices was broken. So most people assume that what really got rid of the inflation in the early 1980s was busting up the unions and the break in the wage inflation. I’d like to hear your comments on this, but my understanding is that that was part of it but it wasn’t by any means the whole story. Stopping wage inflation was only part of the story.

K: A large part of the story was an enormous debt bubble. Most people look back on the 1970s don’t realize that a debt bubble back then had burst. And that happened both in Australia and America and so to give you a very rough idea of it we’re talking about a much smaller scale than what we’re going through now of course. The private debt-to-GDP ratio in America peaked at 97% in the mid 1970s and then fell down to 91% in the aftermath of 1980s Fed policy actions. And that decline in debt finance expenditure was actually a large part of the recession that occurred at that time. It was a speculative bubble. It burst but it was not nearly as obvious as when the 90s speculative stock bubble burst. The bursting of the 1970s credit bubble was a large part of why we had a major downturn in the economy. Inflation was overlaid on top of that courtesy of the momentum of the economy beforehand and the Vietnam war effect as well. You had a booming economy, high wage demands with workers driving up their wages in an attempt to get ahead of price inflation. And of course those high real wages did occur for a while, certainly in Australia they did, and to some extent also in America. But that was then eroded by subsequent stagflation, high rates of inflation in a stagflationary period.

If we hadn’t had that inflation then if OPEC hadn’t come along after the stock market bust in the early 1970s and after the downturn began, then we could have had a deflation back then and that would have been a damn sight worse then what we went through. It’s amazing but we don’t realize how bad the period could have been, the alternative could have been a 1930s style deflation.

J: That’s a very interesting point. It’s long been the iTulip hypothesis – we came up with theory called the Ka-Poom Theory which presumes the US government will eventually have to inflate fiscal and household debt away, that is, both the private sector and public sector debt, and the mechanism of this would be depreciating the currency which would be self reinforcing with respect to the response of US creditors.

K:
I’m not so certain they’ll do that. That’s a policy guess.

J: Yes. That’s a policy guess, of course. But doesn’t it appear that is exactly what they are doing?


K: I definitely agree with the idea of the “Greenspan Put” and that’s obviously been a deliberate policy throughout the past 20 years, that whenever the financial system, the Wall Street system, gets itself in dire trouble the Fed will come in and effectively negate the mistakes it’s made at whatever cost that might involve. But it also simultaneously been on top of consumer price inflation; when they come in and validate what Wall Street’s doing, they’re validating asset price inflation and in fact as a result, they’ve driven the gap between asset prices and consumer prices to historically unprecedented levels and that, from a Minskian point of view, means that realignment of those prices is going to also be historically unprecedented in scale.

J: Are you familiar with Dr. Michael Hudson over at the University of Missouri?

K: Yes. In fact Michael and I correspond occasionally but not often enough.

J: He’s a very smart and a very original thinker in my opinion with unique historical depth to his thinking. I particularly appreciate his observations of the construction of the US economy as really two economies: the FIRE Economy composed of the finance, insurance, and real estate sectors and the production-consumption economy. In his view the Federal Reserve has policies which are intended to maintain low all-goods price inflation, particularly the wage inflation to prevent the transmission of wage inflation into the price complex, but at the same time has as its mandate to continuously inflate asset prices.

K: That’s right. I agree with that. In fact you can see if you take a look at Robert Shiller’s housing data in particular you get a very good view as to just how ‘extreme’ that policy has been because when you take a look at the ratio of the DJIA compared to the Consumer Price Index over the long term, I’m talking from 1915 through to 1995, Shiller has done his work in his second edition of Irrational Exuberance you see the ratio of the Dow to the CPI at 100 in 1915, which is when the Dow series begins, and over the entire eighty years period from 1915 to 1995 the average ratio is 255. Recently the value peaked during the 2000 stock market boom and almost returned to it in 2007 at 12,440, in other words pretty close to five times the long-term average.

There can be no relationship between asset prices and consumer prices like that again. This ratio is always mean reverting. Even in housing that almost in some ways is even more extreme the ratio is lower. Doing the same thing, again with Shiller’s data, starting back in 1892 concerning the ratio of home prices to the CPI the ratio is 100 in 1890. The average made in 1890 right through to 1995, so we’re talking 105 years, the average was 103. It peaks in 2004 at around 228. And it rose to that level in from roughly 1997 at 115 to 228 just in the last twelve years. The scale of the bubble, and the scale of the evaluation of asset prices relative to other prices that the Fed has allowed to happen is utterly unprecedented.

J: Professor Shiller, by the way, he gave the keynote last week at the 22nd Annual Conference of the Boston Security Analyst’s Association that I attended. His basic thesis, as you know, is that home prices nationally in the US tend to track the rate of inflation and that’s about it. Any delta between home prices in aggregate across the US and the rate of inflation over the same period is asset price inflation.

K: I don’t think that Shiller necessarily understands the dynamics as well as he understands the empirical side.

J: I wrote a Harper's Magazine piece to help explain the actual dynamics of how the interaction of the US political system, Wall Street, the press and so on interact with the economy in the context of Fed policy to produce asset price inflations but I think he does understand the empirical process.

K: Yes he does. And he’s done a very good job there from a neoclassical standpoint but that approach makes it hard to understand these developments the way you can if you analyze from the point of view of Minsky and Keynes.

Interview with Australian Economist Steve Keen: Part II
  • Stagflation a transitory state for an economy or is a structural stagflation possible?
  • A stunning rate of economic decline due to the impact of debt deflation on aggregate demand
  • Wage inflation: the only way out? And other economic heresy

"...under a floating exchange rate system, an initial disturbance (either domestic or foreign) can create an exchange rate inflation spiral. That is, the disturbance can set into motion a cumulative process of inflation and exchange rate depreciation, through which exchange rate effect is rapidly translated into domestic prices and costs and back to the exchange rate."

- Source: IMF, Onis and Ozmucar, 1990: 137

The quotation above and image to the left sets the stage for the second part of our interview with Dr. Steven Keen.

Can you imagine the Fed pursuing a policy of wage inflation now to end a debt deflation spiral the way the Fed did in 1933? Probably not until the financial and economic crisis becomes as politically challenging as in 1933, which means not until the US experiences a period price deflation. But the Fed has been creating inflation via depreciation of the dollar for years, and the policy is now morphing into a self-reinforcing cycle.

Has the stage for the necessary wage inflation been set as a consequence of previous policy accidents?

[ From - iTulip]

Tuesday, 25 March 2008

Are Cracks Good For Business?

The Crack Team is a home-service franchise, specializing in concrete crack repairs. Started in 1985 by Mike ‘The Ray Kroc of Crack’ Koder, The Crack Team was developed to address repetitive concerns of homeowners who were faced with the inevitable leaking cracks often found in basements. Koder, a homebuilder for over 30 years, began working with technology that was both a permanent and cost-effective solution to these leaky concerns. His methods were an ideal alternative to the otherwise costly expense of replacement or more in-depth repairs for concrete foundations and other concrete structures.

As Koder’s business grew to more than 1,000 customers a year, he moved forward and developed a line of exclusive crack repair products that are considered to be some of the best in the industry. He also paved the way for others to join the Crack Team by opening franchising opportunities to entrepreneurs in North America who are looking for a niche service company with year-round work availability, repairing basements, garages, sidewalks, and patios. The industry has little competition and the Crack Team franchise offers on-going technical training and support for both the proven system of crack repair, as well as the exclusive line of repair products.

The Crack Team has gained a national reputation as an innovative company with the highest standards for providing excellent customer service. The company mascot, Mr. Happy Crack, proposes the memorable company slogan, “A Dry Crack Is a Happy Crack”, has its own savvy marketing appeal and has spawned a line of successful and instantly recognizable apparel and novelty items which have been featured prominently on television, radio, and in the print media.

The Crack Team franchise opportunity is one of the fastest growing industries available. The company provides time-tested solutions in crack repair. Along with the training and support, The Crack Team also provides lead-generation programs to assist entrepreneurs in acquiring new customers. The exclusive line of products and other accessories are also part of the franchising package opportunity. Territories in North America are established selectively and are protected by the company. The Crack Team participates in industry association and provides access to a network of referrals on a national level.

Business-Opportunities.Biz

Monday, 24 March 2008

Leisure Economy And What It Means For Your Future

For this week’s Shifting Career’s column, I spoke with Linda Nazareth, an economist in Toronto for Business News Network, Canada’s national cable station for business news. She is the author of a new book, “The Leisure Economy.” Below are excerpts from our conversation:
 
Q. You write about the arrival of a period you call “the leisure economy.” The term will strike many as an object of fantasy, especially since you set it up as a contrast to the current “time-crunch economy” plaguing so many of us today. In simple terms, can you define the leisure economy and explain why you believe we are on its doorstep?
 
A. I see us moving to a society where more people have more time. Right now, baby boomers and people a little younger are working flat out and driving their kids everywhere, and they are proud of it. If someone asks you how you are, you have to say, “I’m really busy.” I argue that the boomers are the most competitive generation we’ve ever seen and they have made it fashionable to be busy. They always had to compete with each other because there are so many of them. And because they have dominated everything, they have given us the time-crunch economy.
 
But we now have an aging society. And as people move out of the time-crunch years — the 30s and 40s when you have the most demands on your time and the least free time — you have a kind of forced leisure. There will be lots of them, and they will have what will seem — to them — to be lots of time, which will give us the first part of the leisure economy.
 
Q. In many ways, this is about demographics, and a good chunk of your thesis is that as the 77 million baby boomers age, they will elevate the status of leisure, much as they elevated the status of work-related accomplishments and pretty much anything else they experienced. But you say it’s not just the boomers, but also Gen Y, another mammoth-size generation. Tell us about that.
 
A. Gen Y is the generation born since the late 1970s, the oldest of whom are now in their 20s. It’s a generation that knows technology, knows they can multitask and has a lot of interests since they were brought up all kinds of activities, whether hockey, gymnastics, music or whatever. They are already putting demands on corporations, and when they have their families they will make even more demands. And what they want most of all is time. And because the boomers will be retiring, quite a lot of them will get a yes when they ask for those things. Part-time work has really been considered lower status. You don’t really see it for professionals all that often. I am eager to see whether this generation makes it much more widespread.
 
Q. Early in the book, you make the point that not everyone will be a part of the leisure economy (just as you point out that not everyone has been a part of the time-crunch economy). This all seems very related to class. Can you talk a bit about how you see these distinctions playing out?
 
A. We’ve seen a huge divide in North America, with the rich getting richer and not everyone getting part of that growth. And it is not just the super rich. It is also professionals getting more. However, those with a less elite education level are finding it hard to make any gains. So I think the next split will be the leisure split. We are already seeing it among the 55-to-64-year olds who are not able to retire staying in the labor force longer than they want. And I think we’ll be seeing more of that with the leisure haves being able to leave full-time work if they want, to dabble at work and other things and the have-nots being unable to get the leisure. The same is true for younger households. There will be an appetite in families to have one parent home for a time (male or female), but not everyone will be able to make that happen.
 
Q. So what will the leisure economy feel like for those in the have-not category?
 
A. We’ll see a bit of leisure envy. You’ll get people who will take time by retiring on smaller incomes. They will learn to do things for themselves they have always paid for. They will cook, and they will stop buying presliced carrots. They will have more time and less money. Some of the younger have-nots will want time out whether with their kids or not, but they will not all be well positioned for that. Some have huge college debts. So it’s a bit of a lottery. And it’s a big difference what field you choose, what city you live in and how much flexibility you have to drop out or make any kinds of demands for part-time work. Some will have the magic bullet of parents or grandparents who will write a check to get them started. All of this will have implications for both individuals and for the economy.
 
Q. You also make predictions on various industries or sectors that will be winners (education, crafts and hobbies, fitness and sports, gambling and travel). What will some of the losers be and why?
 
A. In the time-crunch economy, people have had very little time and a relatively large amount of money. So they have paid for convenience — food that has been prepped, drive through everything, people to fix their houses and walk their dogs. In the leisure economy, you will have a group that has more time on their hands, and more importantly a sub group that has time on their hands and less money than they had before. So they’ll shy away from restaurants because they have time to cook and they are trying to budget. It just will not make sense to do things like order in every Friday, and they really will not need to. So I see food services — and services in general — having to readjust.
 
Q. You make some interesting predictions on businesses and services that will thrive in a leisure economy. To a group of drugstore operators you asked: “What if people had time to hang around for longer than it takes to fill a prescription? Are you offering services that would make people linger?” You also suggest that restaurants should consider offering cooking classes and seminars for those who have the time and disposable income to enjoy those. What other kinds of things should we expect to see?
 
A. Whenever I speak, I tell organizations or businesses to ask themselves some questions. What if people had more time? Would they stay at the gym longer to go to the juice bar or buy sessions with the trainer? Would they order fondue at a restaurant if they weren’t in a rush? Would they stay in the library longer, and what would they want to do with that time? To government groups, I say, would people look more critically at your policies and lobby more? And what if workers started telling employers that they wanted to work but not for 60 or 40 hours a week? What would that change?
 
Q. So how can individuals best position themselves to take part in the leisure economy?
 
A. Put it into your investment portfolio. Choose companies that are well-placed to profit from the leisure economy. It could be choosing a company that has figured out how not to lose all its best workers to retirement all at once without bringing in others. If being a part of the leisure economy is important to you, think about it and start planning now for it. I don’t just mean this for people nearing retirement. Young people should be thinking about how they will get that little time out they are looking for. It might mean saving more earlier, or spending less. Think about your life plan. If time is important to you, then plan that as much as you plan buying a house or financing your retirement.
[From - NYTimes.Com
 

Saturday, 22 March 2008

Economic Facts and Fallacies

I preface my review of Thomas Sowell's Economic Facts and Fallacies with two semi-personal accounts. First, many years ago my young wife and I took the subway to Boston Common to a Fair Play for Cuba demonstration (this was before we drove Castro into the USSR's arms with a trade embargo and other hostilities). Pete Seeger sang a Spanish Civil War freedom song, and when he was done, he said "We might have lost the war, but we had all the good songs." The crowd laughed, but I was dumb-struck. I swore that I would never be satisfied having good songs, especially if this got in the way of winning the battle for human rights and dignity. The point is not to be a Good Person with High Ideals. The point is to contribute to making a better society.
 
Second, all my life I have been a strong admirer of John Stuart Mill (I wrote a chapter of my Ph.D. dissertation on his model of individual utility). One of his most courageous acts was to be arrested for distributing birth control information in the poor neighborhoods of London. Why did he do this? Well, at the dawn of the Industrial Revolution in England, numerous "utopian socialists" had devised plans for human betterment, especially for the elimination of poverty through intentional communities. The great economist Thomas Malthus' Essay on Population purported to show the futility of poverty relief, arguing that increasing the consumption of the masses would simply lead to a higher birth rate, hence more pressure on food sources, leading to a return to poverty, only with a larger population. We know now that Malthus was wrong (Google "demographic transition" and "agricultural productivity"), but his argument seemed cogent at the time. Indeed, economics was called the "dismal science" because economists like Malthus and Ricardo continually developed ingenious arguments as to why social betterment was impossible. However, John Stuart Mill saw the fallacy in Malthus's argument: if increased consumption were accompanied by a means for birth control, then the masses could enjoy a higher standard of living. I admire Mill because he accepted a dismal economic analysis because he thought it correct, and then tried to solve the social problem involved (poverty) even given the veracity of the economic argument.
Thomas Sowell is a serious economist and a fine writer. There is not a single argument in this book that I think is either incorrect or even disingenuous. Everyone interested in economic and social policy should read this, and his other writings. Sowell is best as showing how statistics can mislead. For instance, he says "It is an undisputed fact that the average real income...of American households rose by only 6 percent over the entire period from 1969 to 1996...But it is an equally undisputed fact that the average real income per person in the United States rose by 51 percent over that very same period." (p. 125) Both are true because average household size decreased dramatically over the period, with more elderly couples and fewer children per married couple in the later period.
Nota bene: commentators who give the household change while ignoring the individual change are slimebags. You may say that they are well-intentioned, but that does not change the fact that they are liars out to mislead the uniformed. Sowell often manages to reveal the liars and slimebags for what they are. Moreover, this is a service to us all, for how are we to identify and solve social problems if we do not know what they are?
 
My only serious criticism of Sowell is that he is rather more like Thomas Malthus than like John Stuart Mill in temperament. He repeatedly attempts to say that a social problem is less serious than liberals believe, or that a problem cannot be solved by a social intervention. Sowell's deep understanding of the capitalist system is not deployed to generate novel, effective, solutions to problems. In this, he differs from his mentor, Milton Friedman, whose Capitalism and Freedom contained numerous creative interventions, including the negative income tax and school vouchers.
 
To whet the reader's appetite, here are a few of Sowell's positions. (1) Rent control is a stupid way to help the poor, because it drives down the supply of affordable housing; (2) Racial discrimination is not the cause of income differences between blacks and whites, which are virtually equal when correcting for IQ, education, experience, and other demographic variables; (3) the same is true for the role of gender discrimination in accounting for the lower incomes of women as opposed to men; (4) Slavery, racism, and discrimination are not the cause of the social pathologies associated with poor black inner-city neighborhoods; rather the causes lie in a variant of black culture inherited from traditional southern poor white culture; (5) Poverty in the third world is not caused by imperialism or wealth in the rich countries.
 
In each of these, and several other areas, I think Sowell's arguments are correct, and should be take serious when proposing vigorous social policies for creating a more equal and fair distribution of the world's resources and produced wealth.
 
 

Friday, 21 March 2008

The Great Unwind has begun, Citigroup warns

As markets and economies de-leverage across the globe, investors should avoid companies and countries that have grown to rely too much on borrowed money, they said.
 
That means favoring public-equity markets over hedge funds, private-equity and real estate, while leaning toward emerging market countries and away from developed nations like the U.S., the bank's global equity strategy team advised.
Within equity markets, the financial-services should be avoided because it's still over-leveraged, while other companies have stronger balance sheets, the strategists said.
 
"Steady growth, low inflation and rock-bottom interest rates encouraged economic and financial participants across the world economy to gear up over the past few years," Robert Buckland and his colleagues on Citi's global strategy team wrote in a note to clients. "Easy money encouraged many to buy a bigger house, a bigger car or a bigger speculative position."
 
"But now, any behavior that relied upon continued access to easy money is being dramatically reassessed," they added. "Leveraged banks must lend less, leveraged consumers must consume less, leveraged companies must acquire or invest less, and leveraged speculators must speculate less."
 
Financial-services companies are the most vulnerable to this reduction of borrowed money across the globe, they said.
 
During the last credit crisis in 1998, European banks were leveraged 26 to 1. In the early part of this decade, leverage grew to 32 to 1. Now the sector is geared 40 to 1 on average, according to Citi's European bank research team.
 
"The banks have a long way to go," the strategists said. "We would continue to avoid the sector while they are de-leveraging."
 
Other companies are in much better shape, having rebuilt cash from strong earnings since 2003. Emerging market companies have developed particularly strong balance sheets, having learnt hard lessons from the Asian financial crisis a decade ago.
However, even though some companies may not have much debt themselves, they may be exposed to over-leveraged customers or highly leveraged investors, Citigroup warned.
 
Automakers, home builders and electronics retailers benefited as customers borrowed money cheaply in recent years to buy cars, houses and flat-screen TVs. That attractive financing is now being withdrawn.
 
"There will be plenty of companies that have strong balance sheets, so may not be most immediately vulnerable to the credit crunch," Citi said. "But they may find that their leveraged customers are vulnerable."
 
The difference, or spread, between interest rates on investment-grade corporate bonds and Treasury bonds has jumped in recent months, even though most companies aren't very leveraged.
 
This widening may be caused by leveraged investors such as hedge funds having to sell good quality assets to meet margin calls, or requests for more cash or collateral.
 
"It is the leverage of the investors who hold these bonds that is now being brutally exposed," Matt King, a Citigroup credit strategist, said.
 
"We are now confronted by a broad bloodbath in the credit markets," Citigroup said. " The most leveraged paper is falling in value because it is leveraged, and now the least leveraged paper is also falling in value because it is owned by leveraged investors."
 
Investors should also avoid hedge funds themselves, along with private equity, Citi added. Both types of investment rely at least partly on borrowed money to generate returns.
 
"Private equity returns have been especially strong. Without leverage it will be much harder to meet excessive investor expectations [most surveys suggest 20% annual returns are expected from the asset class]," Citi warned. "Similarly, many hedge funds have generated healthy uncorrelated returns by adopting cautious underlying strategies, but applying significant leverage. Again, that looks unsustainable in the current environment."
 
Leveraged economies, like the U.S., should also be avoided, in favor of emerging market countries, which have reduced borrowing, the bank advised.
With less capital sloshing around the world, and the dollar falling, the U.S. may have to compete more to finance its deficits.
 

"The U.S. shows up as the world's greatest consumer of external capital," Citi noted. So it "has the most to lose as this capital becomes less freely available."

[Via - MarketWatch.Com

Small Businesses Offer Alternatives to Gang Life

In Los Angeles, a corporation that runs several small businesses is demonstrating that the training and discipline of working in a small company can make a big contribution to changing the lives of former gang members.

The corporation, Homeboy Industries, runs a silkscreen business, for example, that produced revenue of $1.1 million last year from sales of custom T-shirts and other apparel for radio stations running promotions and college and private groups holding events. The business employs former gang members to make the T-shirts and uses the money to help offset the corporation’s expenses. Homeboy Silkscreen started 12 years ago in a converted warehouse under a freeway overpass near downtown Los Angeles and now has 18 employees.

Homeboy Bakery has a new plant that has $3 million in ovens and machinery and its managers hope to produce millions of dollars in revenue within a year or two, said the master baker, Alvaro Ocegueda. He supervises 25 former gang members who have become bakers under his guidance and with professional training at Los Angeles Trade-Technical College, a two-year community college.

There is also a Homegirl Café, that has a staff of 27 girls who were “gang impacted” either as auxiliary gang members or as residents of neighborhoods under gang influence. The cafe has brought in more than $220,000 in five months of serving breakfast and lunch six days a week, said Patricia Zarate, who cooks for and manages the business.

Homeboy Maintenance takes in about $6,000 a month, and a Homeboy retail store sold $25,000 in Homeboy shirts and caps in a recent three-month period.

Though it may sound like a budding conglomerate, Homeboy is a nonprofit charitable corporation that last year had a budget of $5 million and goals that emphasize rehabilitation over revenue.

“The aim of the cash-producing businesses is that they bring in enough to pay for the free services,” said the Rev. Gregory Boyle, a Jesuit priest who founded Homeboy Industries in East Los Angeles two decades ago and is now its executive director. Those services include mental therapy for former gang members, housing assistance, job development counseling and tattoo removal treatments.

The tattoo removals are not a fashion statement but a safety concern. Gang tattoos are a marker of the rivalries among the 26,000 members of Los Angeles’s 250 gangs, according to the Los Angeles Police Department. Many gangs have been in existence for decades, and, police department figures show, their activities in the last five years have resulted in 12,000 assaults, 10,000 robberies, 784 homicides and 500 rapes.

Twenty years ago, when he was assigned to Dolores Mission Church, the poorest parish in the Archdiocese of Los Angeles , Father Boyle decided to try employment as a way to break the cycle of gangs, crime and imprisonment for the neighborhood’s young men. He tried to persuade businesses to hire reforming gang members through a parish organization he called Jobs for a Future. Then, in 1992, he bought an abandoned bakery with a contribution from Ray Stark, the Hollywood producer (“Funny Girl,”, “California Suite,” and “Annie” among others). Father Boyle put a half dozen former gang members — “homeboys” in street parlance — to work cleaning up the bakery and producing tortillas for sale. Tortilla sales led to making bread for a large baking company that supplied restaurants.

That ultimately led to Homeboy bakers being trained at Mi Vida-My Life, a family bakery run by Mr. Ocegueda, who tutored them in the mystical tradition of baking. “You knead the dough by hand and all of the tensions and the spirit you are feeling go into the bread,” Mr. Ocegueda said in an interview.

Homeboy Bakery was offered a grant to buy an automatic dough mixer, Mr. Ocegueda said. “But Father Greg said no, it is better to have them knead by hand because we can employ more people.”

The assignment seems anachronistic because Homeboy Bakery, with its gleaming new ovens and storage bins, is now housed in the Fran and Ray Stark Homeboy Industries headquarters, an $8.5 million center built with philanthropic contributions and opened last October.

But Homeboy’s emphasis is on putting gang members to work. “Our most important task is job training,” Father Boyle said in a telephone interview from Italy, where he is on a three-month sabbatical to write a book on Homeboy’s work in reclaiming lives. Indeed, Mr. Ocegueda’s assignment is to double the number of Homeboy bakers to 50 next year. The jobs pay $9 to $10 an hour, with health benefits after the employee is on the job three months. The aim is to introduce gang members to the discipline of work and eventually to graduate them to jobs in the commercial marketplace.

The Homeboy organization conducts thousands of job development interviews every year, with Father Boyle seeing more than 50 people a day. In his current absence, the chief operating officer, Veronica Vargas, is taking on that work. The organization is now compiling a database of all the people who have been helped or treated through the years, said Mona Hobson, director of development.

The organization is also anticipating expansion. The new Homeboy headquarters, a few blocks from Los Angeles City Hall, “gives us a chance to reach out to African-American gangs; our focus is countywide,” Father Boyle said.

The new center has spurred ideas for growth among supervisors of the businesses, some of whom were once troubled youths but not gang members. “I was a tagger,” a graffiti painter, said Rosaliano Mendez, who heads the maintenance business. “I dropped out of school, but I went back and now I’m studying for an associate degree in business.”

Mr. Mendez sees opportunity for expansion in commercial office cleaning. Eric Bennett, who heads the retail operation, said he “met Father Greg when I was in some trouble.” Mr. Bennett said he was hopeful that “we can spread the Homeboy brand in off- campus stores not only in California but across the country.”

Homeboy Industries’ board, whose members are business and professional people, would like to see expansion. “I think the bakery should be bringing in $4 million to $5 million in revenue per year,” said David Adams, the chairman of real estate investment firms in Santa Barbara and Los Angeles and the chief fund-raiser for the new Homeboy headquarters.

At the moment, the bakery is close to signing a big order for bread and pastries from a chain of coffeehouse restaurants and is seeking other big customers.

Ruben Rodriguez, who with his wife, Cristina, heads the silk screen business, also says he believes expansion is possible. A big factor for Mr. Rodriguez, one of the longest-serving Homeboy supervisors — “I met Father Greg at a bad time in my life.” — is that “Father Greg does all the marketing” for Homeboy products and services.

A question for Homeboy Industries, which is common to all small businesses, is whether the company could go on and prosper without its entrepreneurial founder. Father Boyle, 54 and healthy today, survived leukemia six years ago.

“Several years ago, I might have doubted that it could,” said Michael Hennigan, president of the Homeboy directors and founder of a Los Angeles law firm. “But today I think the organization is large enough and talent from the Jesuit order and elsewhere would come forward. The organization will go on and prosper.”

Read more... 

Thursday, 20 March 2008

Raid on BP: A Russian Spy Story

Over the years, investors in Russia have grown accustomed to the unexpected. Often, just when things seem to have calmed down, the next bombshell is right around the corner. That's surely the only way to describe the extraordinary news that a manager from TNK-BP, British Petroleum's Russian joint venture, and his brother, who works for the British Council, have been arrested and accused of spying.
 
The arrests came less than three weeks after Russia's election of a new President, Dmitry Medvedev, which seemed to send a reassuring message of liberalism and stability (BusinessWeek.com, 3/3/08) Remarkably, they also occurred just one day before Russia's Parliament, the Duma, was set to enact tough new rules on foreign investment (BusinessWeek.com, 3/19/08) in strategic Russian industries such as minerals and energy.
 
On Mar. 19 plainclothes Russian police—presumably operatives of Russia's Federal Security Service, or FSB—raided the Moscow offices of both TNK-BP and British Petroleum (BP), seizing documents and hauling in two managers for questioning. Formal charges were issued the next day.
 
Speculation and Confusion
According to a statement released by the FSB, the two men arrested are brothers, Ilya and Alexander Zaslavsky, both Russians with U.S. citizenship. They are accused of obtaining classified information that would be of use to foreign oil and gas companies. Ilya works for BP. Adding to the intrigue, brother Alexander heads the Moscow Alumni Club for the British Council, the cultural arm of the British government and the subject of a recent diplomatic spat between Russia and Britain. In January, Russia forced the closure of the British Council's offices outside Moscow after police brought in Council staff for questioning on unrelated matters.
 
What to make of it? Even before news of the arrests broke, Russia's media had been awash with speculation about the reasons for the police raids on TNK-BP and BP's offices. According to Russia's Interior Ministry, the raids were linked to an investigation into Sidanco, a former Russian oil company that ceased to exist when it was merged into TNK-BP in 2003. For several years the former Sidanco has been subject to tax investigations dating to the period before BP made its investment. Yet in a bizarre and confusing twist, other branches of the same Ministry flatly deny that any investigation into TNK-BP's relationship with Sidanco is under way.
 
What's more, the arrest of the Zaslavsky brothers has no obvious connection to the Sidanco case. That raises the disturbing, but all too credible, possibility that Russia's Interior Ministry, the branch of the government responsible for the tax probe, hasn't the faintest idea what the FSB is up to. The other alarming possibility is that TNK-BP is simultaneously the subject of two—or possibly even more—unrelated investigations, signaling a concerted government crackdown on one of the largest foreign investments in Russia.
 
Reminiscent of Yukos and Sakhalin II
As usual with such incidents, speculation is rampant that the police actions are actually motivated by business or political concerns, not law enforcement. It certainly wouldn't be the first time. The raids are reminiscent of the long-running tax investigation into the Yukos oil company, which ended with its forced breakup and re-nationalization. Law enforcement concerns also were the backdrop for re-nationalizing a large chunk of the Sakhalin II energy field, which is operated by a consortium headed by Shell (RDSA), as well as of Kovykta, a large Siberian gas field that BP agreed to sell to Gazprom (GAZP.RTS)—Russia's state gas company—last year.
 
Many have long suspected TNK-BP would be next on the list, as the Kremlin appears to be systematically reasserting state control over the energy sector (BusinessWeek.com, 4/19/07) Formed in 2003, when BP invested several billion dollars in the venture, TNK-BP is 50% owned by BP and 50% owned by a group of Russian investors that includes well-known tycoons Mikhail Fridman and Viktor Vekselberg.
 
So it may be significant that, under the terms of the original 2003 agreement, the Russian shareholders agreed that they wouldn't sell their part of the venture before the end of 2007. Now that the time period has expired, no one will be surprised if the Russian partners sell their stakes to the state. Gazprom has long been rumored to be the likely buyer. If past experience is any guide, strong-arm tactics against TNK-BP could well be a way of encouraging the shareholders to sell—or lower the asking price.
 
Looking at Leadership Involvement
Even more alarming for BP is the idea that the British energy giant itself—and not its Russian partners—is in fact the primary target. On Mar. 20 the Russian business newspaper RBK Daily cited an anonymous source "close to TNK-BP," who claimed the actual goal of the investigation was to "drive BP from the Russian oil business." Certainly, the subsequent news that two U.S. citizens linked to the British Council have been charged with spying strongly suggests that the FSB's actual beef is with foreigners, and not their local partners. BP declined to comment on Mar. 20.
 
The big question, of course, is to what extent Russia's top leadership is behind the investigation. The spying scandal comes only weeks after Russia elected Medvedev, who is widely viewed as a relatively progressive and pro-Western figure. Needless to say, the crackdown on TNK-BP, one of the largest foreign investments in the country, isn't exactly the kind of signal investors are hoping to see from the new President, who formally assumes office in early May.
 
The spying charges also came the day before the Russian Parliament was due to pass its new law regulating foreign investments in "strategic sectors" of the Russian economy, especially the sensitive oil and gas sector. Under the new rules, the FSB must be consulted about large-scale foreign investments to ensure that state secrets aren't threatened. The spying allegations at TNK-BP send a chilling message to would-be investors pondering the significance of these new measures.
 
The behavior of Russia's security agencies often seems to border on paranoia. The FSB's head, Nikolai Patrushev, has frequently warned that foreigners, buried insidiously in innocent-looking nongovernmental organizations, are in fact out to undermine Russia and steal its secrets.
 
Ongoing Diplomatic Dispute
This also isn't the first time TNK-BP has found itself subject to the FSB's attentions. In 2005 the work of several TNK-BP Siberian subsidiaries was suspended on the orders of the FSB, and in 2006 the FSB opened a criminal investigation into allegations that government officials had leaked "state secrets" to TNK-BP. Under Russian laws, exact data about Russia's oil and gas reserves are deemed a state secret, creating a major headache for managers of TNK-BP, the third-largest oil company in Russia.
 
But the timing of the new claims, so soon after the presidential election, is certainly suspicious. Perhaps Russia's rulers want to demonstrate decisively to the outside world that Vladimir Putin's replacement by Medvedev doesn't signal any softening in Russia's position on thorny issues. The ongoing diplomatic dispute with Britain began with the assassination of Russian émigré Alexander Litvenenko in 2006 and Russia's refusal to extradite the chief suspect wanted by the British police.
 
It could well be that Medvedev has nothing to do with what is going on. Many have long suspected he would be little more than a figurehead President—with the real power residing among the hard-line elements linked to Russia's security services. It surely won't be long before the conspiracy theorists (and in Russia, that usually means everybody) speculate that the crackdown against TNK-BP is in fact part of a wider power struggle between rival factions in the Kremlin. Certainly, if hard-line factions linked to the FSB want to provoke an embarrassing international scandal at the outset of Medvedev's presidency, they are going about it the right way.
 
Bush is BusinessWeek's Moscow bureau chief .
 
[Via - BusinessWeek]

Buying a Brand, Then Building a Business

Here’s a new twist on startups: Buy a brand first – then start your company.

At www.circlerbrands.com, there are several for sale, like “We Do the Math” for aspiring accountants or “BloomService” for someone looking to get a foothold in the floral industry. Each brand already has a registered trademark, logo, registered domain names and a vanity toll-free number.

That’s a lot of hassle out of the way. All that’s left is to well, build the business.

This “plug-and-play” strategy is the brainchild of Susan Murphy and her husband William Pilipchuk, whose interior design and branding company iContact Designs Inc. is based in Pleasant Ridge, Mich. After helping clients come up with brand names and slogans for two decades, the pair decided to see what the market would bear for their inspirations.

“We’ve always had these ideas,” Ms. Murphy told me today. “We’d be in the shower and screaming for the other person to ‘get a piece of paper.’ We’re looking for a forward-looking company that wants to hit the ground running.”

Though they haven’t sold any packages yet, Ms. Murphy thinks their upfront legwork will run in the “six to seven-figure range.” But, she notes she’s open to negotiation and other payment possibilities, like an equity stake.

Other brands for sale: LaBeatOh! (Ms. Murphy is thinking a Latin food chain: “I could help design the interior”), Dr. ChewLittle’s (organic baby food?) and Pizzapotamus (pizza delivery with a hungry hippo logo).

A Small Business Marketing Success Story: Pink Cake Box

Pink Cake Box is a specialty cake shop in northern New Jersey with 10 employees. They opened for business in 2005, built their own web site, and started a blog all in that same year. They've been featured in People, Modern Bride, and several other publications. They are, by any definition I can think of, a successful small business. And as Jesse Heap—whose wife, Anne, is the pastry chef and cake designer—says, they owe much of their success to solid online marketing. "I don't think we realized how critical the web would become to our business," Jesse told me recently via e-mail. (Note: I have never met the Heaps in person, and have no business relationship with them.) Here's our interview.

Matt McGee: How important has your web site been to growing the business?

Jesse Heap: It's been crucial to helping build the business and driving customer growth. The majority of our customers originate through the web. Our site has also opened up doors with media contacts and helped us score a spot on CNN along with several prominent magazines and newspapers.

A lot of small businesses have trouble finding the right people to develop their web site. How did you go about it?

From a technical perspective, we took the DIY approach but decided to rely heavily on open source software like Wordpress to build and manage the site. Our goal was to create a content management system that would allow our non-technical employees to contribute to our content. Not everyone has the in-house expertise to build a strong web presence, so my advice would be to find a provider who has experience implementing open source CMS systems like Joomla, Drupal, or Wordpress.

The marketing piece requires much more dedication. I think it's harder to find outside expertise in Internet marketing that is dedicated and truly understands your industry.

You guys also have a blog. What convinced you to start blogging?

When launching the business in 2005, we looked at our competitors and realized that, for the most part, they had built attractive web destinations. However, almost all our competitors had static sites that lacked the ability to connect with customers like a blog can. We realized that, in order to differentiate ourselves, we had to use our blog to promote our cakes and offer customers and cake enthusiasts a constant stream of new cake, contests, & videos. Our goal was to stay connected to our customers and help foster stronger brand recognition.

Our approach helped attract links from hobbyists that lead to increased search engine visibility and ultimately more customers.

The other positive aspect of blogging on the Wordpress platform is its native and extended SEO capabilities. Out of the box, Wordpress has some strong SEO capabilities and with the right combinations of plugins and tweaks, it is an SEO powerhouse.

Blogging is a real commitment. If you want to create a valuable blog, you have to invest time to keep it updated. How do you guys handle the time commitment issue?

I couldn't agree more. This is especially an issue with small businesses—there always seems to be a more business-critical task that needs to be completed. Fortunately, our content is more visual in nature and doesn't require the level of commitment that a more copy-centric blog requires.

Realizing this, we've tailored our Wordpress platform to focus more on photos. Instead of copy, our blog categories and tags display photos. Instead of displaying our most recent posts by blog title, we insert a thumbnail of the cake, cupcake, or cookie highlighted in the post.

To save time, we've integrated the Wordpress platform throughout our site. The goal is to drive as many pages as possible directly off of our blog content. This minimizes maintenance and allows us to concentrate on our core competency: sharing our cake artwork with the world.

Has the blog been a successful marketing tool for you?

Without a doubt, our blog is the centerpiece of our web presence and has been an extremely successful marketing tool. The blog receives upwards of 120,000 unique visitors a month and drives a large percentage of our orders.

How do you measure its success?

Measuring success is an interesting question. When we first started out, I placed a strong emphasis on building traffic. I was of the mindset, "the more traffic, the better." And initially this worked well and helped drive orders. But we reached a saturation point where our high traffic started contributing to a deluge of e-mails and calls from "information seekers"—in other words, people not interested in placing an order, but more interested in finding out information about how to make our cakes.

We didn't have the capacity to handle this deluge and realized that our "more traffic the better" mantra needed to be refined. We began focusing our content on products that lead to better order conversions. And rather then measuring aggregate traffic numbers, we focused our measurement on traffic from our strategic focus areas.

PCB has had a lot of press attention—magazines, newspapers, etc. Did you actively seek that, or did they find you?

Initially we had to seek out press contacts. Our initial strategy involved reaching out to media outlets via e-mail. Each e-mail included a portfolio of our products along with links back to our web site. We also found success through customer contacts that have recommended us to their media contacts. We have also worked hard to maintain relationships we've built with the media. This includes small things like sending holiday cards to larger partnerships to help promote complementary content on our blog.

At the end of the day, though, having a unique and strong product is the key to getting press attention.

You guys make some amazing cakes and cookies, so there's an obvious visual element to your business. Have you done any marketing on Flickr or even YouTube?

Thanks, my wife is amazingly talented. :)

We've heavily leveraged Flickr as an outlet for our cakes. In fact, our Most Popular Cakes gallery is driven off the Flickr API. It displays all of our "Most Interesting" photos based on Flickr's data. Flickr has also helped us from a media perspective. Our initial contact with CNN occurred through Flickr and we've developed various relationships with other bloggers through Flickr.

We've also created a YouTube channel but have not fully leveraged it because of the time commitment required to create videos. We have future plans to expand this.

Between the web site and the blog, and taking photos and posting them on Flickr, and all the other stuff you have going on—it sounds like a ton of work! I can imagine another small business owner thinking, "We'd never have the time to do all this." How do you guys manage these online efforts?

I currently handle all the online efforts, but in the long run as we look to expand our online efforts, we'll have to look to hire additional help. I agree that a sole proprietor would find it difficult from a time commitment perspective to manage an online effort themselves at the level that we do.

But as with any new business in startup mode, if you devote extra effort up-front, whether that be by investing your own time or investing money to hire someone else, you'll see the dividends pay off in the future. It takes time to build a strong web presence, but once you gain momentum and develop a streamlined process, the site's popularity will help sustain your business. The key assumption here is you have a strong product or service to sell.

Do you guys have time to pay much attention to the search marketing industry? Do you read Search Engine Land and other sites like that?

I read industry sites like SEL religiously. I make time to do it because I strongly believe our success is highly correlated with our reach and visibility throughout the Internet. My favorites include the typical characters: Matt Cutts, Blogstorm, SEO Book, Small Business SEM, and Sphinn.

I also pay close attention to blogs in our industry. I've been particularly impressed with a relatively new blog called CakeSpy.com, created by Jessie Olsen. Jessie has done a fantastic job of creating compelling content while simultaneously (and subtly) pushing her cake artwork.

What about PPC? Do you do any paid search advertising?

We haven't explored this option yet and don't have any plans at this time.

What's next for PCB? Any new marketing ideas you're excited to try?

Some of the things we are working on:

  • We are working on opening an online store to sell complementary cake products
  • Creating international versions of our blog to further drive international traffic
  • We are also exploring opening a retail shop

For the future, we realize we need to take our blog to the next level in order to continue our successes. We'll look to introduce more social media aspects to our blog to encourage greater user engagement. Specifically, some of the things we are thinking about include the ability for users to create their own profiles, vote for their favorite cakes, and engage in more polls and contests.

Thanks, Jesse. Keep up the great work.

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Wednesday, 19 March 2008

What Motivates You?


Motivation: Helping Build Better Lives
As a struggling mom with a high school education, 34-year-old Karen Hoxmeier had always been a bargain hunter … by necessity. After teaching herself how to use a computer, Hoxmeier quickly became an avid online shopper and discovered she had an amazing knack for uncovering obscure discounts and little-known coupons that saved her hundreds of dollars. Two months later, she built her own website, and MyBargainBuddy.com was born. The Murrieta, California, business generated well over $3 million in sales as an affiliate marketing site last year.

My motivation has always been about money, but not in the way you would think. Most people think entrepreneurs are primarily motivated by making money--for me, the twist on the story is that I derive my business power from knowing that I am helping people save money. My mom was very young when she had children and soon found herself on her own. She didn't have a lot of education and had to work at whatever she could to feed us. Early on I was determined that I would give my kids a better life.

I hear what I need to hear to know that I am reaching my goals. I get notes from people all the time who use my site and tell me it's changed their lives. For many it has meant the difference between being able to give their kids new toys from a store [or from] a charity box from the local church. If I'm having a rough time or get tired, I just sit and read the e-mails that I get daily. It's a great ongoing motivator.

Everyone has their moments of worry and doubt. Mine came when I discovered that the hosting site I was using wasn't compatible with how I wanted to build my site. So after having just learned to use a computer, I realized I would have to learn HTML and all the other elements involved with building my own website. I read lots of books and basically taught myself what I needed in about three months. But it was hard and scary. The way I got through it was to keep giving myself short-term goals--goals that were easily achievable in a short period of time. Every time I reached them, I was that much closer to building a better life--not only for myself and my kids, but for my customers, too.

Motivation: Innovative Design
What happens when two "mad scientists" and a numbers guy get together? For John Swartz, Aaron Lown and Carter Weiss, all 38 years old, it resulted in building a better wine tote and, ultimately, an award-winning accessories company in New York City called Built NY. Lown, a former designer for handbag and accessories company Kate Spade, and former furniture designer Swartz took the ubiquitous tote to new heights with a curvaceous design using neoprene. Weiss saw the product's potential, and all three took the leap by pooling their savings and borrowing from friends to manufacture 10,000 wine totes. Today, Built NY has 45 key products, including lunch totes, baby bibs and laptop sleeves. Weiss and Swartz share what keeps them creative and thriving.

When we arrived at the final product, we had a "eureka" moment. Not only was the product innovative, but the methodology was as well. We realized that we could scale this one product into many, many other products and that this was just the beginning. We had 45 years of experience between the three of us, and it was finally culminating in this company. So we continue to be motivated by the desire to innovate, to make more great things. We chose the material [neoprene] before knowing what the design was going to be. That is how we are motivated; we innovate by finding a match between the material and a use for it.

Innovation means recognizing the opportunities in a crisis. Our first crisis was a big one. After our initial run, we decided to manufacture more than 10,000 additional units, but when we got them the material was all wrong. It wasn't the firm rubber material we had chosen, but a much softer, suppler one. We thought it was a disaster. But when we examined it from an innovative point of view, we decided that it was actually better. In the meantime, the factory gave us some financial concessions for their mistake, which allowed us to do some things we otherwise wouldn't have been able to afford.

All of our employees are innovators. We consider them designers, and they submit design ideas. One of our staff loves to come up with names for products, and he's really good at it (we're not). Sometimes an idea will sit for a year and then we bring it back up, so everyone knows that their creativity is very important. We're demanding in the sense that we want them to give their absolute best and to work hard. We don't care if they're here at 7 or at 10, or what they wear. We just want them to care. And they do.

Motivation: Taking on the Giant
Few people have the courage to create a business that competes directly with a large competitor. But that's exactly what Karl De Abrew did more than 10 years ago. The 33-year-old entrepreneur built a successful business developing plug-in software for Adobe Acrobat, the well-known PDF reading program, and created a top-rated website called Planet PDF. Yet all along, he and his team were plotting something even more ambitious. In 2005, De Abrew's company, Nitro PDF Software of Pleasanton, California, launched a software product that competes directly with Acrobat. The company's 2007 sales were about $5 million, and an infusion of angel investor cash will help Nitro PDF pursue its next goal: to ensnare 10 percent of the $1 billion PDF software market in about three years.

Just because a company is big doesn't mean its product is for everyone. We've spoken with our customers, and they say that Acrobat is too complex, too monolithic and too confusing for the average user. On the flipside, our product is surgical in its focus; we've specifically targeted the business user who wants to create or edit PDFs without having to finish a computer science degree first. I kept getting motivation from the knowledge that there was this niche that I could fill if I surrounded myself with the right people. We're a team of about 35 taking on a team of [thousands] at Adobe, and we're winning.

The number-one thing that will drive me to succeed is to tell me that I can't do something. I guess that makes a lot of sense with our product. In the beginning, we had no shortage of people saying to us, "Wow, you guys have got a pretty serious job ahead of you;" now they're amazed and very supportive. During the dot-com crash in 2001, we all had to tighten our belts and get rid of some businesses we had spent a lot of time and money building. But I never lost the excitement of being able to play a pivotal role in creating something larger than myself, and that kept me going.

Being a successful entrepreneur, in my opinion, is a function of how well you deal with the setbacks. There's no shortage of great ideas and no shortage of people willing to give it a go . . . for a while. When the going gets tough, that's when you need your motivation. You've got to keep feeding and building it. Read books about other successful people, see what they did, think about how you can incorporate their ways of thinking into yours. There are a lot of clever people out there--why not put them to work for you, intellectually speaking?

Motivation: Solving a Problem
Epiphanies often strike in the most unusual places--in bed, taking a shower or simply taking a power walk with the dog. For Puerto Rico-born Lisa Rudes-Sandel, 44, her moment of truth came in the dressing room of Barney's New York. Trying on one pair of low-rise jeans after another, Rudes-Sandel couldn't find anything that fit her right. Figuring that other women in their 40s had the same problem, in 2005 the daughter of a garment manufacturer created an ingenious line of denims with hidden panels that trim and slim. Today, Tummy Tuck Jeans is a $60 million company in Los Angeles. Written up everywhere from TheNew York Times to People magazine, Tummy Tuck Jeans is expanding everywhere but on the hips of its wearers.

I was alone, and I loved it. I was so motivated in the beginning because it was clear to me that no one else was doing what I wanted to do. I was determined to be different and to really offer women what they needed in a well-fitting jean. The challenge was to figure out how to do it, but the motivation never [faltered]. Once I launched the product, women all over the country were sending in comments praising me for the "invention" that changed their lives.

What gets me out of bed in the morning is the motivation of having a very clear-cut mission--to use my skills in the garment business and what I have gained traveling all over the world in solving an age-old problem: bringing sexiness and style to the average woman. I never had to worry about analyzing markets and researching fashion trends--I knew that the void was there, and every waking moment was spent figuring out how best to fill it.

I don't see how anyone could succeed without being totally excited about their product. My mission was so specific from the beginning; it was easy to keep my eye on the goal. Sometimes if I'm losing creative steam, I leave the office early so I can regroup and come back fresh the next day. Sacrificing that little bit of work time can really pay off big in reigniting the motivation to succeed even more.

URL: http://www.entrepreneur.com/worklife/article191734.html

11 Simple Secrets of Successful Entrepreneurship

According to the new book "Beat the System" by Robert W. MacDonald (John Wiley & Sons, Inc.; October 2007) the key to becoming an entrepreneur lies in the implementation of basic concepts and, there are only 11 simple secrets to learn to make it happen.

Here are the secrets to successful entrepreneurship:

  • Secret 1: Build parallel interests.
  • Secret 2: Be an architect of the future.
  • Secret 3: Be decisive, multifaceted, and ethical to a fault.
  • Secret 4: Know the risk -- measure the reward.
  • Secret 5: Communication -- be a shower not a teller.
  • Secret 6: Power to the people.
  • Secret 7: Become a trust builder.
  • Secret 8: Sharing wealth increases wealth.
  • Secret 9: Be constant, consistent, and concise.
  • Secret 10: Treat important people like important people.
  • Secret 11: Do simple things -- simply do them.

Tuesday, 18 March 2008

11 Ways to Make Money With Robots


Sometimes, the future seems so far away. Twenty five years ago, we all
assumed that we’d be jetting around flying cars and being taken care of by robot
maids, like the Jetsons. Alas, our expectations of the future were too
optimistic. Finally, though, we’re almost there and the forward thinking
entrepreneur can look forward to day, in less than a decade, when he’ll be able
to make money with robots. The following videos highlight some of the
possibilities.





1. Dog Walking


Too busy to take Fido out for a walk? Why not let this robot take care your
pet’s physical needs.





2. Aquariums


The sight of fish swimming in an indoor environment is both therapeutic and
beautiful. Unfortunately, someone has clean that aquarium. Robotic fish are the
answer. They can provide all of the benefits without any of the effort required
of flesh-and-blood fish. Plus, your little brother will never overfeed them and
leave you to find all your fish floating upside down.






3. Courtroom Sketch Artist


Most courts in the United States don’t allows cameras into the courtroom
because their presence can be a major distraction in the small enclosed space.
However, sketch artists are usually allowed entry. Working in pencil, pastels
and charcoal, they can provide illustrations to go along with the newspaper
accounts of the trial. In the near future, robots might completely replace this
occupation.





4. Bartending


Let’s face it, it takes a special kind of person to work in a bar all day and
night. Not only do you have to deal with the peanut shells and everyone telling
you their problems, but mixing drinks is hard work. The difference between
profitability and not, could be as little as a few milliliters of booze. Robotic
bartenders will never have to remake a drink because it was too weak.





5. Pack Animals


Mules are dirty, hairy animals that require food, water and rest. Other than
fuel and occasional maintenance, robotic pack animals have no such requirements.
As more and more average people attempt to conquer mountain summits, like
Everest and K2, the demand for these mechanical donkeys will grow.





6. Professional Athletes


Too often, professional athletes are looked upon as role models in our
society. Unfortunately, they’re foibles and million dollar lifestyles make them
poorly suited for this secondary role. Robotic athletes will entertain us with
their amazing skills and give us the opportunity to look to others for
inspiration in fashion and behavior.





7. Musicians


Much like professional athletes, musicians and entertainers should be seen
and heard only when performing. The rest of the time, we should ignore them.
This will be easier with robotic musicians. They can be locked in the closet
after a performance.





8. Massage Therapists


Massage is big business, but requires a lot of hands on work. For the
therapist who doesn’t actually want to touch anyone, massaging robots could be
just the thing.





9. Furniture Repair


Today, when one of kitchen chairs break, we might toss it into the garbage.
In the future, though, robotic furniture will reassemble itself after a
catastrophic collapse.





10. Newspaper Delivery


The paperboy on a bicycle tossing newspapers onto porches has mostly been
replaced by adults driving cars. While it might be safer, their delivery isn’t
as exact. It’s not a far step, though, from this bicycle riding robot to a
paperboy-bot.





11. Security Contractors


The Pentagon plans to spend nearly $2 billion over the next five years on
robots, ranging in size from a multi-ton minesweeper to tiny devices now used by
Special Forces. Some of that technology is definitely going to be utilized by
companies like Blackwater. Think of savings in a labor costs!






[Via - Dane Carlson]